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Campaigns

Campaigns

The Campaigns Module in vCX allows businesses to send targeted broadcast messages to groups of users, making it an essential tool for scaling customer engagement and communication.

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Types of Campaigns

  1. Single Send Campaign

    • Used to send a one-time broadcast message to a selected group.
    • Ideal for promotions, announcements, or immediate updates.

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  1. Multi-Send Campaign

    • Designed to schedule campaigns that run repeatedly based on a defined schedule.
    • Perfect for regular updates, reminders, or periodic promotional messages.

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Key Features

  1. Drag-and-Drop Campaign Designer

    • Build and customize campaigns easily with an intuitive drag-and-drop interface.
    • No coding skills required—anyone can design and launch a campaign in minutes.

  2. Template Integration

    • Attach pre-approved templates to campaigns for fast and compliant messaging.
    • Choose from Marketing, Utility, or vSecure templates depending on the campaign goal.

  3. Dynamic Group Targeting

    • Send messages to specific groups created in the Contacts Module.
    • Leverage dynamic segmentation to ensure targeted and relevant broadcasts.

  4. Scheduling Flexibility

    • Schedule campaigns to run once (Single Send) or repeatedly (Multi-Send) based on your business needs.
    • Automate recurring campaigns to save time and maintain consistency.

How to Launch a Campaign

  1. Design the Campaign:

    • Use the drag-and-drop interface to create your campaign flow.

  2. Attach a Template:

    • Select a pre-approved template to use as the message content.

  3. Choose the Target Group:

    • Select the group of users to whom the broadcast will be sent.

  4. Set the Schedule:

    • For Single Send, define the date and time for a one-time broadcast.
    • For Multi-Send, set up a schedule for recurring broadcasts.

  5. Launch and Monitor:

    • Launch the campaign and track its delivery and engagement metrics.

Benefits of vCX Campaigns

  • Scalable Outreach: Send messages to a large number of users with ease.
  • Targeted Messaging: Leverage group segmentation to ensure relevance and higher engagement.
  • Efficiency: Automate recurring broadcasts with Multi-Send campaigns.
  • Quick Deployment: Attach pre-approved templates for fast and compliant communication.
  • User-Friendly Design: Create campaigns effortlessly with the drag-and-drop interface.

The Campaigns Module in vCX empowers businesses to reach the right audience at the right time with the right message, ensuring seamless and scalable communication.

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