# Groups aka Segments

## **Groups and Customer Segmentation**

The Contacts Module in vCX takes customer segmentation to the next level with **dynamic groups**, enabling businesses to categorize and target their customers more effectively.

[![image.png](https://docs.versalence.online/uploads/images/gallery/2024-12/scaled-1680-/GA83VGjfJnyJsQvR-h0kimage.png)](https://docs.versalence.online/uploads/images/gallery/2024-12/GA83VGjfJnyJsQvR-h0kimage.png)

### **What are Groups?**

Groups allow you to **segment customers** based on multiple parameters, ensuring you always reach the right audience. These groups are **dynamic**, meaning they automatically update when customer information changes, ensuring your segmentation remains accurate and up-to-date.

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[![image.png](https://docs.versalence.online/uploads/images/gallery/2024-12/scaled-1680-/xVtFCiaPAkFxqaMd-lVdimage.png)](https://docs.versalence.online/uploads/images/gallery/2024-12/xVtFCiaPAkFxqaMd-lVdimage.png)

### **Segmentation Parameters**

1. **Contact Attributes**:
    
    
    - Name, email, phone number
    - Location (city, region, or country)
    - Tags for specific categories (e.g., VIP, leads, loyal customers)
2. **Order-Based Parameters**:
    
    
    - Purchase history (frequency, last purchase date, or total spend)
    - Order type (products, services, or appointments)
    - Order status (completed, pending, or canceled)
3. **Engagement Metrics**:
    
    
    - Interaction frequency (number of messages or responses)
    - Last communication date
    - Participation in previous campaigns

By combining these parameters, you can create highly targeted customer segments tailored to your business needs.

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[![image.png](https://docs.versalence.online/uploads/images/gallery/2024-12/scaled-1680-/sjswX2oD3C6HqFZO-rwhimage.png)](https://docs.versalence.online/uploads/images/gallery/2024-12/sjswX2oD3C6HqFZO-rwhimage.png)

### **Why Dynamic Groups Matter**

- **Always Up-to-Date**: Dynamic groups automatically include or remove customers based on real-time data, so your campaigns always target the right audience.
- **Improved Targeting**: Leverage granular segmentation to craft highly relevant messages, offers, or campaigns.
- **Enhanced Automation**: Use groups to power broadcast campaigns, workflows, or reminders without manual updates.
- **Personalized Engagement**: Reach customers with content that aligns with their behavior, preferences, and history.

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### **Examples of Dynamic Groups**

1. **New Customers**:  
    Segment customers who placed their first order within the last 30 days.
2. **High-Value Customers**:  
    Target customers with total purchases exceeding a specific value.
3. **Appointment-Based Segments**:  
    Group customers who have scheduled appointments in the upcoming week.
4. **Inactive Customers**:  
    Create a segment for customers who haven’t interacted in the last 60 days to re-engage them with campaigns.
5. **Tag-Based Segments**:  
    Use tags like "VIP," "Returning," or "Prospect" to segment contacts for personalized follow-ups.

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### **How to Use Groups**

1. Define segmentation parameters based on customer behavior, tags, or orders.
2. Use groups to:
    
    
    - Send **targeted broadcast campaigns**.
    - Automate follow-ups and reminders.
    - Analyze customer segments to refine strategies.
3. Monitor group performance and tweak parameters to align with business goals.

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### **The Power of Segmentation**

With vCX’s dynamic and intelligent grouping, you can **unlock the full potential of customer data** to drive personalized engagement, improve campaign performance, and boost overall customer satisfaction.