# Campaigns

## **Campaigns**

The **Campaigns Module** in vCX allows businesses to send targeted broadcast messages to groups of users, making it an essential tool for scaling customer engagement and communication.

[![image.png](https://docs.versalence.online/uploads/images/gallery/2024-12/scaled-1680-/NLsRsPkUXq7aR8CE-71uimage.png)](https://docs.versalence.online/uploads/images/gallery/2024-12/NLsRsPkUXq7aR8CE-71uimage.png)

### **Types of Campaigns**

1. **Single Send Campaign**
    
    
    - Used to send a one-time broadcast message to a selected group.
    - Ideal for promotions, announcements, or immediate updates.

[![image.png](https://docs.versalence.online/uploads/images/gallery/2024-12/scaled-1680-/I70sQLjXqmVaPeqD-BEfimage.png)](https://docs.versalence.online/uploads/images/gallery/2024-12/I70sQLjXqmVaPeqD-BEfimage.png)

1. **Multi-Send Campaign**
    
    
    - Designed to **schedule campaigns** that run repeatedly based on a defined schedule.
    - Perfect for regular updates, reminders, or periodic promotional messages.

[![image.png](https://docs.versalence.online/uploads/images/gallery/2024-12/scaled-1680-/esSHjfadTJ726OMk-1y2image.png)](https://docs.versalence.online/uploads/images/gallery/2024-12/esSHjfadTJ726OMk-1y2image.png)

---

### **Key Features**

1. **Drag-and-Drop Campaign Designer**
    
    
    - Build and customize campaigns easily with an intuitive drag-and-drop interface.
    - No coding skills required—anyone can design and launch a campaign in minutes.
2. **Template Integration**
    
    
    - Attach **pre-approved templates** to campaigns for fast and compliant messaging.
    - Choose from **Marketing**, **Utility**, or **vSecure** templates depending on the campaign goal.
3. **Dynamic Group Targeting**
    
    
    - Send messages to **specific groups** created in the Contacts Module.
    - Leverage **dynamic segmentation** to ensure targeted and relevant broadcasts.
4. **Scheduling Flexibility**
    
    
    - Schedule campaigns to run **once** (Single Send) or **repeatedly** (Multi-Send) based on your business needs.
    - Automate recurring campaigns to save time and maintain consistency.

---

### **How to Launch a Campaign**

1. **Design the Campaign**:
    
    
    - Use the drag-and-drop interface to create your campaign flow.
2. **Attach a Template**:
    
    
    - Select a pre-approved template to use as the message content.
3. **Choose the Target Group**:
    
    
    - Select the group of users to whom the broadcast will be sent.
4. **Set the Schedule**:
    
    
    - For **Single Send**, define the date and time for a one-time broadcast.
    - For **Multi-Send**, set up a schedule for recurring broadcasts.
5. **Launch and Monitor**:
    
    
    - Launch the campaign and track its delivery and engagement metrics.

---

### **Benefits of vCX Campaigns**

- **Scalable Outreach**: Send messages to a large number of users with ease.
- **Targeted Messaging**: Leverage group segmentation to ensure relevance and higher engagement.
- **Efficiency**: Automate recurring broadcasts with Multi-Send campaigns.
- **Quick Deployment**: Attach pre-approved templates for fast and compliant communication.
- **User-Friendly Design**: Create campaigns effortlessly with the drag-and-drop interface.

---

The **Campaigns Module** in vCX empowers businesses to reach the right audience at the right time with the right message, ensuring seamless and scalable communication.